Brasil Music Summit (BMS) gathered 500 professionals and 1400 people from the end public between February 6 and 9 in São Paulo. The event, promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through the Brasil Music Exchange (BME) program, had the first two days dedicated to music branding and synchronization.
The programming of these contents was led by Mario di Poi, Executive Director at Inputsom Arte Sonora. “Our goal with this event is to bring people who are references in these sectors for developing the Brazilian market, spreading knowledge and intensifying it”, he says.
In the opening speech, Jen Malone, an American music supervisor nominated to the Emmy for her work on the Atlanta series and responsible for the soundtrack for the movie Creed II, detailed these two works creating process. The professional highlighted that there are many creative differences between series and feature films, the latter allowing a more thorough and in-depth performance by the music supervisor.
Who also took the stage to tell a case of success was Justine Von Winterfeldt. She worked on the animation of Netflix Next Gen, which faced a huge challenge: to bring together references from China and the United States. “Besides, we had to think the music according to the characteristics of each character, we mixed elements made in both countries having an extra challenge: the time zone”, she commented.
Sanaz Lavaedian, one of the most renowned music supervisors in the world, shared her experience in releasing today’s biggest blockbusters. “The trailer is so important that Hollywood studios usually order different versions for various companies in order to choose the best. It has to represent a good summary of what the film is, generating impact, and the musical part obviously has to follow it”, she said.
Among the Brazilians, the success case of Luna Show excited the audience with the presence of André Abujamra (Mondo), Márcio Nigro (Mondo), and Kiko Mistrorigo (TV PinGuim). They presented the creative process to create a project from scratch. The composer of tracks for cinema and TV, Beto Villares, shared some of his experience in a lecture followed by musical presentation.
One of the pioneering initiatives of this edition was also a training workshop for music supervisors. The activities were conducted by the North American Justine Von Winterfeildt, who worked in the animation musical area of Netflix Next Gen, and Samantha Schilling, creative director at Songtradr, a music licensing platform that connects artists to content creators such as filmmakers, TV producers, and brands.
The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.
The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.